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The Digital Workplace - Building a more productive digital work environment with service design


Crrux is designed with an objective to provide a seamless yet lean way to work as a collective cutting across teams and processes to plan, engage, sell, and support  customers for success.  It helps you manage the crux of your work holistically across your employees, partners or communities. Give it a try!

07 Nov 2018

Innovate, Adopt and Drive the Digital Change

Growth and revenues of organizations today are highly influenced by the use of technology at work. Innovations, seamless collaborations, automations all add up to yielding operational efficiencies and thereby higher ROIs. Though the number of organizations going the digital path is increasing like never before, yet 70% of digital transformation projects are expected to fail and there are quite a number factors that organizations need to take into consideration while implementing these digital projects.

Businesses are failing to adopt technology to automate critical business functions. The top reasons according to a research by Harvard Business Review Analytics Services (HBR) include the inability to experiment quickly, legacy systems, inability to work across silos, a risk-averse culture and the lack of corporate vision for digital. Taking these steps to mitigate obstacles might help your business to transition smoothly: 

      1. Assessthe scale and scope : 

It is important for management teams looking to have a digital workplace to first understand the goals of the organization and existing skill sets of the employees. This would help determine the right technology that can help evolve the business and achieve the desired objectives.

       2. Make a narrative to drive change :

Have a clear and effective message across the organization's communication channels to drive your digital transformation initiative. A strong narrative is often the starting point to bring about an effective change. Engage the top leaders of the organization to communicate and drive the message.

       3. The learning curve :

When a new technology is introduced, more often the most difficult part is adoption. The effectiveness of a digital change is more about the people of the organization than the technology in use. Change is accepted in different ways by different people, the transformation strategy should take into consideration each employee, a half-baked attempt is equal to not attempting at all. It is necessary to have a training program along with consistent communication across the organization to engage and support your employees to embrace the change.

The shift to a digitally transformed workplace is definitely not an easy one, but if implemented the right way it will be an integral and fruitful asset to our organizations in the near future.

01 Nov 2018

Is our economy prepared for AI?

We are living in times where artificial intelligence (AI) is fast becoming a practical reality of our daily lives. What once seemed to be a far-fetched notion is slowly trickling in our day-to-day functioning.   

The impact will not just be on our lifestyles but the way we earn and run businesses too. Experts have strong predictions and opinions of how it would affect our future. With automation taking over, a number of manual tasks or number crunching roles will be seen discarded from our organizations. AI will make us more productive and save tons of labor time and effort, on the other hand, we will also suffer as people either lose their livelihood or get thrust into jobs with completely different skill requirements. 

According to the latest research report by McKinsey & Company, many developed nations are actively exploring and preparing for the AI revolution, these economies are getting their functions aligned for the transformation and impact that entails AI. Whereas, not much discussion is seen in the developing nations regarding AI, both from the benefit and risk side. In such a scenario of unpreparedness, not much will be gained from AI, instead, a major backlash and resentment will follow as the developed nations prosper through AI. 

To know more of what the report predicts, read this article: If Artificial Intelligence Only Benefits a Select Few, Everyone Loses

05 Oct 2018

The 6 blind men in the digital workplace paradigm


The Indian parable of the six blind men and the elephant gives us an important lesson as to how being selectively focused can be misleading when it comes to considering the bigger picture. In the story, every man feels only one part of the elephant and thereby describes the same to the others as if it was the whole. 

This concept applies to our businesses as well, every department applies and focuses its digital work environment to their own benefit, thus losing the focus of entirety at an organizational level. 

Read more about how ownership of the digital work environment brings about the desired results, in this article:  The 6 blind men and the digital workplace.


22 Jun 2018

Informatization would be the third wave of globalization powered by our collective intelligence

January 26, 2018
    by Niall Ferguson on BigThink

    A libertarian utopia of free and equal netizens—all interconnected, sharing all available data with maximum transparency and minimal privacy settings—has a certain appeal, especially to the young. It is romantic to imagine these netizens, like the workers in [Fritz] Lang’s "Metropolis", spontaneously rising up against the world’s corrupt elites, then unleashing the might of artificial intelligence to liberate themselves from the drudgery of work, too. Those who try to look forward without looking back very easily fall into the trap of such wishful thinking. 

    Since the mid-1990s, computer scientists and others have fantasized about the possibility of a 'global brain'—a self- organizing 'planetary superorganism'. In 1997 Michael Dertouzos looked forward to an era of 'computer-aided peace'. 'New information technologies open up new vistas of non-zero sumness,' wrote one enthusiast in 2000. Governments that did not react swiftly by decentralizing would be 'swiftly...punished'. N. Katherine Hayles was almost euphoric. 'As inhabitants of globally interconnected networks,' she wrote in 2006, 'we are joined in a dynamic co evolutionary spiral with intelligent machines as well as with the other biological species with whom we share the planet.' 

    This virtuous upward spiral would ultimately produce a new 'cognisphere'. Three years later, Ian Tomlin envisioned 'infinite forms of federations between people...that overlook...differences in religion and culture to deliver the global compassion and cooperation that is vital to the survival of the planet'. 'The social instincts of humans to meet and share ideas,' he declared, 'might one day be the single thing that saves our race from its own self destruction.'

     'Informatization,' wrote another author, would be the third wave of globalization. 'Web 3.0' would produce 'a contemporary version of a "Cambrian explosion"' and act as 'the power-steering for our collective intelligence'.

    Read full article here: "Can Silicon Valley save the world? Or are social networks ruining everything?"

    14 Apr 2018

    Where does your company stand in the digital workplace journey?

    Today, organizations are fast moving towards adopting intuitive digital means of communication and collaboration. We want solutions that reduce the friction that comes with using different tools, and instead have a perfect blend of technology, physical workplace and today's culture. 

    The "Technology Maturity Framework" gives us categories of adoption of a digital workplace for organizations.  Whether you are gradually getting introduced to digital tools and the idea of  seamless collaboration or you have it integrated in your business strategy and workflow, a number of factors determine the successful implementation of a digital workplace.  

    Read in detail and know where your company stands in this CIO article:

    Where is your company on the path to optimizing a collaborative digital workplace?

    13 Apr 2018

    Gartner's Top Strategic Technology Trends

    A short video by Gartner telling us about the upcoming trends involving immersive technology, artificial intelligence, continuous adaptive security and other technological advancements, which are the foundation for the next generation of digital ecosystems. 


    29 Mar 2018

    Crux of digital transformation failures - multiple collaboration & communication tools

    Digital transformation is an imperative but success rates are low, why?

    Its because we are unable to overcome the inertia to think fresh.  Rather than applying common sense to innovate and solve problems, we wish to just apply multiple cool tools in different categories and hope for success, which evidently is not happening .

    You may look at some digital transformation trends for 2018 and beyond in this CIO article, to see what is on organization's radars right now,  as well as once hot initiatives that are beginning to cool down.

    The most important trend that is cooling down for good is using multiple tools for collaboration. These silos of  cool tools are actually hampering productivity.

    Excerpts from the article:

    The days of using lots of different collaboration tools are numbered, observers say. In one company alone, you might find Slack, Chatter, Yammer, Microsoft Teams, Office 365 Groups, Trello, Office Planner, LinkedIn communities, and countless other offerings.

    While the competition may prompt new levels of utility and innovation, “it's driving users and IT crazy,’’ says Mike Fitzmaurice, vice president of workflow technology at Nintex. “We're approaching the point where organizations are going to have to pick winners and invest in their usage and adoption, or people are going to give up and go back to email.”

    When figuring out which tool to use takes more time than doing the actual work, Fitzmaurice says, “we have paralysis, not productivity.”

    Its time to think of new age tools like Crrux, that are designed and developed to make us collaborate seamlessly and for the purpose of having a seamless customer and employee experience.

    22 Feb 2018

    Machine Learning: Building better neural conversational models

    Our current encounter of machine learning and chatbots is limited to getting e-commerce suggestions and basic interactions with Google assistant, Siri or Cortana. Any attempt at complex or heart-to-heart conversations are totally futile . 

    Upcoming machine learning and the related tech space is largely targeting this missing aspect, wherein chatbots will be better at responding to customer queries and relate to issues at a more human level.

    The primary idea would be experiential learning, that would help basic algorithms to make better decisions and give appropriate contextual responses, all without human intervention. 

    Read the detailed article here: 

    Machine Learning and chatbots: The technology behind neural conversational agents

    02 Feb 2018

    Emerging nations to dominate SaaS market by 2020

    SaaS market is witnessing record growth and is rapidly eating into enterprise software pie.  There exists a large under-served market but with reshaping of global workforce, new mobile internet users - primarily from emerging economies, new possibilities, and innovation by players, the potential addressable market is expanding even faster.  The SaaS market in terms of buyers and players, is changing rapidly and will transform substantially by 2020.   

    It is dominated by players primarily from USA and Europe but emerging nations mainly India and China may soon dominate the market as buyers and new players.  As players, they may not be eating much into existing big players pie now, but they may create new markets in their respective countries first, where most of the potential buyers exist and almost all future growth will come from.


    MSME remains the driver of growth in SaaS

    The micro, small and medium businesses sector is growing significantly in size and value. World Bank research has estimated that this sector has a 95% share in existing businesses and their offerings make up to 49.8% of the global economy.  SaaS SMB share globally, will grow from 35% to almost 60% by 2020 and to 78% in USA.

    Gartner estimates that by 2020, about 25% of organizations in emerging regions will be running their core CRM systems via SaaS, a 10 percent increase over 2012.

    According to a report by BCSG ,64% of small businesses currently own an average of 3 solutions. These mainly include email services, file sharing and communication and task management. Whereas, 78% of businesses plan to expand their SaaS usage over the next three years, thus taking the average number of applications used from 3 to 7.

    An astounding 81% of self-employed and small business owners prefer an ecosystem of solutions that work seamlessly to avoid the hassles of using too many applications.

    Reality of future buyers

    The new potential SaaS buyers in this emerging SaaS market are getting linked to web through their mobiles first.  Currently 43% small business owners use mobile devices as the primary device for running their operations and by 2019, 90% of mobile data traffic will be generated by cloud solutions ( According to   Cisco VNI Mobile 2015 ).  

    By 2020, ~ 90% of the working youth would be from developing countries, with only  32% tertiary educated in Asia and only 12% in Africa.  Informal employment as a percentage of non-agricultural employment, ranges from  50% to 75% in the developing and emerging countries.  

    In the times of increasing unemployment rates, further loss of jobs to robots and harsh economic realities, and with more than half the population in Asia and Africa still not having the basic tertiary education required to get formal jobs, it is expected that over 90% of new buyers will be employed by the SMBs and gig economy or micro businesses or self-employment of various nature.  A large majority will only use cloud software(if empowered) only if it enables them to create or increase their income.

    Mobile growth throughout the world is having a big impact on the SaaS market. Only 20% of the 3 billion working population of the globe have access to technology. 2.4 billion workers do not use or require technology at work. Considering 2 billion-plus potential technology dependent workers, almost 50% come from the Asia-Pacific and another 20% from Latin America, Africa and the Middle East. Developing nations are mobile first and see higher mobile growth rates as compared to their western counterparts, this clearly indicates that SaaS mobile will be seen storming the markets in the next five years.

    What the future looks like?

    Developed nations have more than 70% of their population as active mobile subscribers and internet users whereas the working population of these countries is minuscule as compared to developing nations.

    Potential SaaS buyers 

    (as % of world population)

    SaaS Sales Contribution

    Empowered but partially enabled with SaaS

    Current work force

    Max addition by 2020

    Max size by 2020 if all enabled



    Developed (%)







    Developing (%)







    share will swap

    Almost 85%of the world population comes from developing nations, and all numbers stated above indicate that the major growth opportunity lies with the developing nations in the coming years.

    The emerging new buyer personas and the challenges to introduce them to SaaS is going to be a daunting task, as we need to drastically shorten the learning curve for them. Many factors would affect the global SaaS usage, successful adoption and economics. We would cover these  issues in our next blog “The SaaS Divide - current vs new buyers”.

    Please share your views in comments, mark a like and share it further.

    24 Jan 2018